Fox’s Biscuits has added to its Party brand with the launch of Party Milkshakes.
It is the first time strawberry and banana flavoured biscuits have been available as part of the party range.
Fox’s Party Milkshakes come in a pack containing 5x18g fun size bags at 78 calories per bag. Each bag contains a combination of both the strawberry and banana variants.
Fox’s said that with the current biscuit category dominated by chocolate flavoured biscuits, the NPD will add more flavour innovation and choice for families to enjoy.
The biscuits are made with part wholemeal flour, which Fox’s said offers a slightly softer eating experience.
“Party Milkshakes are the perfect on-the-go snack offering for children. The new brightly coloured packaging is intensely fun, whilst maintaining the traditional Party brand feel,” said Depa Patel, brand manager at Fox’s Biscuits.
“Both biscuits are a massive step in the right direction for the future of the market and the popular milkshake flavours will look to appeal to a wider audience.”
Fox’s Party Milkshakes are available at Tesco stores nationwide (rsp £1.50 per pack of five).