Fox’s Biscuits has unveiled what it described as a “world first” for the biscuit category with its Double Dough Cookies.
The NPD sees two distinct doughs brought together in a single biscuit. They’re available in two combinations – Strawberries & Cream and Salted Caramel & Fudge Brownie – with an rsp of £2.00 per pack of eight exclusively in Sainsbury’s from this month.
Fox’s said it had invested in new machinery to make the cookies as it is “fairly challenging process to bake what is essentially two different doughs into one composite biscuit”.
“We are excited to launch our brand-new Double Dough cookies, which we believe will completely shake up the category,” said Fox’s Biscuits’ senior brand manager Michelle Roberts.
“Showcasing precision baking never seen before, the new range will offer consumers something genuinely new, and represent an exciting opportunity for retailers looking to drive incremental sales amongst shoppers eager to expand their biscuit repertoire.”
She added that Fox’s would look to expand the range with additional blends later in 2019.
Late last year, Fox’s expanded its Party range with milkshake-inspired biscuits in strawberry and banana flavours.