mySupermarket.co.uk has said grocery prices have dropped to their lowest level in more than a year.
Research conducted by the shopping and comparison website found the cost of a basket of 35 popular products cost £84.83 in February. This was the lowest recorded price since the mySupermarket Groceries Tracker was launched in late 2014.
White bread prices (without multibuy deals) dropped 0.56% (£0.01) between January and February 2016. It’s also the first time prices have dropped below £85, with some products dropping in price by almost 14% compared to 2015 figures.
The low prices have been attributed to the supermarket price war continuing to drive competition among retailers – particularly with the announcement earlier this week that Amazon customers will now be able to use its website to purchase Morrisons’ products.
Kim Ludlow, managing director of mySupermarket.co.uk said: “This is great news for shoppers. We were delighted to see some items were down more than 10% compared to this time last year, equating to some impressive savings.
“However, as always, we warn shoppers to be vigilant. The increased competition means each retailer will pull out all the stops to get you into their store. Prices will change regularly and it’s important to compare your entire basket before you shop to ensure you are getting the absolute best price every time.”