Higgidy, the West Sussex pie and quiche maker, has appointed Oliver Rudgard to the newly created role as head of brand.
He has joined from Tyrrells crisps where he was marketing director for four years. Rudgard has previously held global and UK roles at Cadbury and at Unilever, managing brands such as Magnum and Solero.
In the new role he will lead Higgidy’s marketing and be responsible for the delivery of its brand vision.
Mark Campbell, managing director at Higgidy, said: “We’ve got big plans as a business and Oliver joining is a demonstration of where we are going.
“Like Tyrrells, our vision is to build an iconic British brand and Oliver’s experience of that journey will bring a lot to our team and drive us in new directions. As a family-run business, we show passion, quality and care in what we do and it is clear that Oliver shares our values and passion for the Higgidy brand.”
Rudgard said: “It’s incredibly exciting to be joining such a talented team and helping shape the Higgidy brand of the future. Working on a brand with such strong food values that creates a superior product in the same way you might at home is a joy.”