Portadown-based Irwin’s Bakery has signed a deal to extend its Freshly Baked table bread range across 25 Tesco stores in Northern Ireland.
The Irwin’s Freshly Baked range, which is available to consumers from a self-service bakery table in-store, will now feature 11 new products: wheaten, treacle and fruit sides; plain, chocolate and lemon Madeira cake; malted and white sub rolls; and strawberry shortcake, chocolate and honey and raisin biscuits.
The new products will add to the existing Irwin’s table bread range, which includes traditional Northern Ireland favourites such as fruit soda, fruit loaf and Belfast baps.
Sandra Weir, fresh food buyer at Tesco NI, said: “We are delighted to work with Northern Ireland’s best-loved bakery to bring more traditional hand-crafted breads and cakes to customers in many of our stores. The Freshly Baked range, which now features 20 products, is delivered from Irwin’s to Tesco every day and includes several iconic products.”
Stefan Szymura, account manager with Irwin’s Bakery, added: “The range is made by a handful of our bakers in a bespoke artisan area of the bakery. Very little machinery is used and all the products are hand-finished. We are delighted to continue to work in partnership with Tesco to bring consumers a range of authentic Irish breads that they can hand-pick from a selection in-store.”
Irwin’s has supplied bakery products for the Tesco Finest range across the UK for more than 20 years. Other product ranges produced by the bakery, which are on sale in Tesco stores in Northern Ireland, include Irwin’s, Rankin Selection and Howell’s Handmade.
Irwin’s supplies around one million packs of product per week to Tesco stores across the UK and Ireland.