Tesco has relisted several of Kingsmill’s core branded bread loaves, nine months after they were cut as part of supermarket’s ‘Project Reset’ simplification of its SKUs.
The lines were delisted in March, although Tesco continued to stock other Kingsmill goods such as wraps, crumpets and waffles, along with own-brand, Allinson and Burgen bread produced by Kingsmill’s parent company Allied Bakeries.
Now nine core lines will be stocked in Tesco stores, including Kingsmill Soft White Medium 800g and Tasty Wholemeal Bread 400g. The Kingsmill 50/50 and No Crusts were relisted in most stores back in July.
An Allied Bakeries spokesperson said: "We’re delighted with the news Tesco has chosen to relist core Kingsmill bread products nationally and we continue to support them with building plans for the long term.
"Customers and consumers are seeing the benefits of our £210m, five-year capital investment programme – market-leading innovation, one of the most varied UK bakery product portfolios and consistently high-quality products, including the manufacture of customer-branded products."
A Tesco spokesperson said: "We continually review our ranges to deliver the best possible shopping experience for customers. These changes will ensure we continue to offer great availability on a fantastic choice of products, at affordable prices."