McVitie’s has launched a Halloween cake range under its Hobnobs and Jaffa Cakes brands.
The four-strong range comprises Hobnobs Eerie Eyeball Teacakes, Jaffa Freaky Cake Bars, Jaffa Lemon & Slime Cake Bars and Hobnobs Toffee Apple Flapjacks. All products have an RSP of £1 and come in packs of five with the exception of the Teacakes, which are sold in packs of eight.
Pladis, which owns McVitie’s, is forecasting sales of £2.5m for the range across Halloween, Bonfire Night and Christmas.
“We’re confident our new range for Halloween will catch the eyes of shoppers as they look to stock up on delicious treats this Halloween,” said Ailsa Duguid, brand manager, McVitie’s Cake Company.
“With Halloween continuing to be one of the top three seasonal events on the retail calendar, this is a fantastic opportunity for retailers to capitalise on, especially in the cake aisle.”
Pladis recently unveiled its Christmas line-up which includes a Milk Chocolate Digestives Postbox Tin and Moments chocolate box.