Gluten-free brand Nairn’s has launched its first foray into the Christmas category with its Savoury Biscuit Selection box.
The limited-edition selection box includes six of its best-selling oatcakes and crackers, which Nairn’s said was “guaranteed to suit a variety of different tastes and preferences”.
It added that its first launch into the Christmas category was an exciting development for the brand.
The box includes Wholegrain Crackers, Cheese Crackers, Cracked Black Pepper Crackers, Super Seeded Crackers, Oatcakes and Cheese Oatcakes. It is available at Tesco with an rsp of £3.75.
“As the leading gluten-free brand in the UK, it was an obvious decision for us to create this Savoury Biscuit Selection box, which celebrates our most popular free-from products,” said Emma Heath, head of marketing at Nairn’s.
“Our state-of-the-art gluten-free bakery has allowed us to grow from strength to strength within the gluten-free category, allowing us to launch lots of exciting and innovative free-from products into the market.
“Our new Selection Box demonstrates our ongoing commitment to supporting our loyal free-from audience with products that are convenient, as well as healthy and delicious.”