Margate-based Speciality Breads has bolstered its brioche range with an edition initially targeted at the Christmas season.

The company’s new Sliced Brioche Loaf is described as “buttery, soft, sweet and light as a feather”. The loaf is made with free-range eggs, butter and 100% British Red Tractor-certified flour.

The 430g loaf is offered in cases of 5 with a price of around £3.50 per loaf.

Speciality Breads managing director Simon Cannell said: “When it comes to taste quality, visual appeal and choice, we’re confident our Brioche offering really can’t be beaten. This latest line fills a gap in our range and with sliced brioche now being used across the menu and throughout the day in pubs,cafes, restaurants and hotels, we expect it to be a big performer in the lead-up to Christmas.”

The company has said that the loaf is also being targeted at the breakfast/brunch opportunity, with national accounts development chef Neil Smith saying: “The Sliced Brioche Loaf is an  incredibly versatile and bang on-trend product. It’s delicious when toasted and topped with classic savoury brunch items, but also mouth-wateringly good when finished with flambéed banana, toasted nuts and honey. Because it’s pre-sliced, chefs can control portion size, waste and help put an end to wonky bread!”

In March Speciality Breads secured its first export deal with Malta supply chain Shoprite Malta.