Urban Coffee Company will open its fourth emporium at the Beneficial Building in Birmingham.
Investing £100,000 in the new outlet, the 161sq m ground floor space, with seating available upstairs, will enable Urban Coffee to expand their food proposition with specific breakfast, lunch and dinner menus. The 16sq m kitchen will also be used to offer room service to the proposed hotel above.
The former bank building is undergoing a £16m makeover to develop a new hotel, transformed by Gethar Ventures, led by former Wragge & Co lawyer Anthony McCourt.
Customers will be greeted by a 62.5sq m mezzanine area, which will allow them to see into the kitchen through a steel mesh decorated with flowers and artwork. Concrete and painted brick will be used for work surfaces.
At the foot of the staircase will be a green wall filled with plants and flowers.
Anthony McCourt, director at Gethar Ventures, said: “Urban Coffee Co was the obvious choice for us. Often hotels use the usual coffee shop chains, but we wanted an independent option to give guests something a little different. It’s one of Birmingham’s most vibrant brands with an unrivalled coffee offering.
“We have been impressed by their entrepreneurial skills from the get-go. They introduced the first of the ‘third wave’ of coffee emporiums here in Birmingham and pioneered the flat white coffee in the city.”
Simon Jenner, owner and founder of Urban Coffee Co, said: “The recent explosion in the independent coffee scene has been fantastic and it gives the consumer so much choice within the sector. As a result, we’ve had to stay right at top of our game and work hard to stay ahead.
“Offering a wider range of food and other beverages, as well as maintaining the high standards of our coffee, is essential for the development of the Urban Coffee Co brand.
“There is nothing like us in the city so we are hoping that we can be the ones to ignite a real coffee culture in Birmingham.”