Specialist patisserie company Maître Choux has confirmed that it will be opening a second site in Soho, London.
Opening on 1 November 2017, the new site, which will be located on Dean Street in Soho, will be opened by Michelin star chef and master patissier Joakim Prat (pictured below).
The new outlet will have a spacious seating area and offer the same core-range of baked goods such as its lemon meringue & bergamot éclairs and chouquettes (empty choux pastry balls topped with pearl sugar), which will be baked on-site every hour.
The Soho site will be larger than its original bakery in Kensington, which opened in April 2015.
“It has definitely exceeded our expectations and we are really looking forward to the future,” Joakim Prat told British Baker. “We have had people from as far as Australia who came to London and our mission is to bring Michelin-star quality desserts to the high street.”
Prat added that the business was “rapidly” closing on a third central London site, which is expected to open before summer 2018.
“We are looking at central London as a whole, particularly where there is a good mix of tourists/residential,” Prat added. “We may look at other large UK metropolitan areas in the future. However, for the time being we would like to keep our focus on London.”