Season’s eatings: 10 bakeries unveil products for Christmas 2025

That most wonderful time of the year is almost upon us – and once again Britain’s bakers are pulling out all the stops.

Bakery comes into its own at Christmas, and suppliers have given a festive twist to treats including doughnuts, pies, brownies, cookies and much, much more.

Here we take a look at what 10 bakery businesses will be tempting consumers with this Christmas:

Christmas doughnut, Baker & Baker

European bakery giant Baker & Baker has given the doughnut a festive makeover.

The thaw-and-serve treat has a cocoa crème filling, cocoa icing and multi-coloured themed sugar decoration. It is egg free, contains no artificial colours, flavours or preservatives and is suitable for vegetarians.

“The festive doughnut, with its eye-catching toppings, taps into the consumer trend for products that visually correspond with a season, and will support our customers in driving sales during this crucial period,” says Baker & Baker UK marketing manager Helen Sinclair.

Florentine Mixed Assortment box, Thomas Fudge’s

Fox’s Burton’s Companies brand Thomas Fudge’s has rolled out a Florentine Mixed Assortment box (rsp £6/228g) to Sainsbury’s and Morrisons stores.

Designed to meet demand for festive gifts, the box features the brand’s ornate wallpaper design and contains Belgian Milk and Dark Chocolate Florentines alongside new flavour Blonde Salted Caramel.

“Year after year, shoppers turn to Thomas Fudge’s for beautifully crafted treats that help celebrate remarkable moments, so we’re incredibly excited to be bringing a product developed specifically for gifting this festive season,” says Fox’s Burton’s Companies trade marketing director David Hebson.

Festive range, The Original Baker

The Original Baker has unveiled a festive line-up comprising three products:

• Chicken, Turkey, Cranberry & Stuffing Roll: layers of golden, all-butter puff pastry enclose chicken and turkey thigh, sage & onion stuffing and sweet cranberry. Each roll is hand-glazed with an egg wash, and finished with rubbed sage, black onion seeds and a breadcrumb topping
• Pork, Stuffing & Cranberry Pie (pictured above): British pork blended with sage & onion stuffing and smoky bacon, complemented by cranberry sauce and a rich gravy. Encased in a buttery shortcrust pastry base with a golden puff pastry lid, each pie is hand-glazed and finished with a sprinkle of thyme
• Roasted Veg, Cheese & Cranberry Crumble Pie: inside an all-butter shortcrust pastry case is a blend of oven-roasted root vegetables in a creamy cheese sauce, balanced with a hint of cranberry chutney. The pie is finished with a crumble topping.

Festive Turkey Pie,
Fray Bentos

Fray Bentos has launched a festive pie containing turkey and Cumberland sausage with a sage & thyme gravy in the brand’s 64-layer golden puff pastry. The new pie (rsp £2.99) is now available in B&M stores, Nisa and Home Bargains, and rolls out to Asda and Morrisons in November.

“Fray Bentos pies have stood the test of time, and have been part of British mealtimes for generations. We’re proud of this heritage, but we’re not stuck in the past,” says Fray Bentos brand manager Jude Smart. “We’re evolving the range to appeal to a new generation of consumers who want proper food that’s quick, tasty and great value.”

The Nutcracker collection, Donutelier

The pastry chefs at London-based boutique doughnut retailer Donutelier have developed a Christmas collection of three doughnuts inspired by The Nutcracker:

• The Spiced Apple Tutu – Crème pâtissière filling, vanilla sugar crust, Chantilly cream, spiced almond sable disc, and caramelised apples
• Berry Glissé – Crème pâtissière filling, a frutti di bosco-filled white chocolate shell, soft meringue, crispy raspberries, raspberry pearls, and a hint of crispy coconut
• Pistachio Pirouette – Pistachio pâtissière filling, a pistachio praline-filled chocolate shell, chocolate disc, pistachio Chantilly, and a scattering of pistachio nibs.

Also joining the Donutelier festive range is a pistachio raspberry croissant.

Christmas Collection, The Hummingbird Bakery

The Hummingbird Bakery has unveiled a wide range of festive delights including selection boxes, centrepiece cakes and hampers. Among the highlights are:

• The Christmas Selection Box (£25) – featuring two red velvet, two vanilla, and two chocolate cupcakes topped with seasonal decorations
• The Snowflake Box (£25) – with white-frosted cupcakes, gold sprinkles, and delicate sugar paste snowflakes
• The White Christmas Mini Box (£27) – containing twelve mini cupcakes topped with white frosting and decorations
• Centrepiece cakes – Red Velvet Christmas Wreath Cake (6” & 8” / £55 & £79), Vintage Green Holly Cake (£50), Christmas Piñata Candy Cane Cake (6” & 8” / £55 & £79) and Snowflake Cake (£56)
• Christmas Hampers – These pair a bottle of Maison Mirabeau La Folie with 6” cakes or cupcake boxes, and include the Christmas Wreath Cake Hamper (£71), Snowflake Cake Hamper (£71), Green Vintage Holly Cake Hamper (£66), Christmas Cupcake Hamper (£41), and Snowflake Cupcake Hamper (£41).

Festive Classics,
Hilton Macarons

Hilton Macarons has created a Christmas Wreath inspired by deliciously rich mince pies, colourful gingerbread houses and sweet Christmas cocktails.

The wreath (£40) is crafted from 25 macarons in shades of green with a sprinkle of gold decor. It features three flavours: gingerbread, mince pie and cherry amaretto.

Hilton Macarons are handmade in Suffolk using all natural fillings and free-range eggs. They are vegetarian and gluten-free.

Mince Pie Crumpet, Crumpetorium

Norfolk-based crumpet experts Crumpetorium have brought back their limited-edition mince pie crumpet for 2025 (£7/six-pack). Laced with mincemeat and cinnamon, the crumpets are described as the perfect festive breakfast. “Toast or grill as desired and serve hot with butter, brandy butter, whipped cream, cinnamon and ginger flavours, or whatever topping your heart desires,” suggests the supplier.

Christmas range, Cake or Death

Cake or Death is catering to a range of budgets with its selection of five festive products:

• Yule log (£42) – The bakery has put its own stamp on the classic by using its signature brownie instead of cake, filled with Biscoff spread and Biscoff crumb. The log is then spread with a smooth ganache and finished with edible glitter
• Merry Christmas Brownie Message Slab (£26) – Described as ideal for work teams or families to share, Cake or Death’s fudgy brownies are topped with Merry Christmas in fondant letters and festive sprinkles
• Selection Box (£23) – A great gift, this is filled with five bakes: The Black Forest Cake Pop, Jaffa Stuffed Cookie, Cinnamon Cookie, Hot Chocolate Brownie and Mince Pie Flapjack
• Chocolate Cake Truffles (from £5) – Chocolate cake is blended with chocolate icing, made into balls and dipped in dark chocolate and decorated with edible glitter
• Gingerbread People (£5).

Free-from Mini Yule Log, Just Love Food Company

Free from gluten, milk, nuts and peanuts, this festive log is made from sponge cake topped with Belgian chocolate frosting and finished with an edible sugar decoration and sugar dusting.

“It’s a tricky time of year for anyone with a food allergy or intolerance due to a heavy food focus that surrounds social events and environments,” says Just Love marketing manager Danika Woo. “We’re so excited to be able to provide an indulgent cake treat that can be enjoyed by everyone.”