Burgen has introduced limited-edition pink packs for October in support of Breast Cancer Awareness month.
The Allied Bakeries plant bread brand will be donating 2p from the sale of each loaf sold in the next month to the UK charity, which provides emotional and practical support for anyone affected by breast cancer.
Ellen Bailey, senior brand manager at Burgen, said: “As a business, we are always open to opportunities to support causes that we know matter to our consumers. Not only is Breast Cancer Care a great source of expert information and support to men and women across the UK, but is also a cause we know loyal shoppers of the Burgen brand hold in high regard.”
Sarah Pugh, head of corporate fundraising at Breast Cancer Care, said: “We’re incredibly excited to be working in partnership with Burgen for the first time. As well as donating 2p from the sale of every loaf to Breast Cancer Care, Burgen will be supporting a number of other initiatives throughout the year.
“Breast Cancer Care relies on the generosity of companies like Burgen and its support will enable us to continue delivering our vital support services and information to the 50,000 people diagnosed with breast cancer every year.”
The money raise from Burgen’s sales will go towards services such as a free confidential helpline, regional workshops and its monthly Moving Forward seminars and diet and wellbeing sessions.