Henllan Bread, as it has been known since 1908, will now be known as Henllan Bakery, which it said is to better reflect the range of products it now sells.
Henllan Bakery has undergone a five-year period of rapid expansion, which has seen it spread throughout north Wales and over the border into England. It currently employs 72 staff, and director Ed Moore said he hoped this figure would break into the hundreds in the near future.
Moore said: “The re-brand is a massive step for us …you can’t be too sentimental in business, you have to think of the future and, for us, the name bakery better reflects what we now do.”
He added: “We are still a family firm making and selling craft bakery products. Both the bread and cake sides of the business are growing, but it can be hard selling cakes sometimes under a bread brand when you are at trade shows. Bakery incorporates everything we do and we think it will help with our growth.”
Henllan Bakery recently struck a deal with Co-op to stock all their stores on the Wirral, and also exports to the US.