Founder of the Birmingham-based social enterprise Miss Macaroon, Rosie Ginday MBE, has been recognised with a Natwest Everywoman Award 2021.
Ginday was presented with the Gaia award, which is reserved for an inspirational founder of a social enterprise, combining strong community benefit with a sustainable business model.
A Michelin-trained pastry chef, she set up the business, which specialises in macarons, in 2011. Sales of the treat fund Rosie’s Macaroons Make a Difference scheme which provides retail and kitchen-based training, employment, and work experience for 18- to 35-year-olds, many of whom are long-term unemployed or care leavers, offenders, and ex-offenders. It currently supports 104 young people and her next step is to find experiential retail space.
The business was disrupted by Covid-19 with corporate, conference and wedding work taking a hit however the online store helped it to ‘bounce back’.
The 19th annual awards took place on Monday 7 December and are designed to celebrate the UK’s most inspiring female entrepreneurs. This year’s winners span multiple sectors including food and drink, fashion, health, beauty, energy, IT, and service industries.
Other winners included Brie Read, founder of clothing brand Snag Group, parasport athlete Kadeena Cox MBE and Barbara Anne Griffiths from Dairy Link UK.
“For nearly two decades these awards have provided a platform to share the stories of hundreds of entrepreneurs, encouraging, emboldening and empowering other women to follow suit,” said Maxine Benson MBE, co-founder at Everywoman. “Against a backdrop of Covid, these women have shown how innovation and enterprise have helped their businesses to thrive under extraordinary trading conditions. We hope their experiences will go onto inspire others and provide the motivation and inspiration that will be the backbone of the UK’s economic recovery.”