Simmons the Bakers will be supporting the Hospice of St Francis’ Grow Purple fundraising challenge at its 34 shops in October.

The Hertfordshire bakery will be baking purple-iced cupcakes throughout the month and giving a percentage of sales to help fund the hospice’s care.

The hospice, which provides free care for people living with life-limiting illnesses in West Herts and South Bucks, encourages locals to put on purple events in October, such as a purple-themed dress-down day, raffle, coffee morning or bake-off.

Simmons’ retail director Gill Ewing said: “We are delighted to support a local charity which directly helps patients from the areas where we have shops. I know from personal experience what amazing work the Hospice of St Francis does.”

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