Simmons the Bakers will be supporting the Hospice of St Francis’ Grow Purple fundraising challenge at its 34 shops in October.
The Hertfordshire bakery will be baking purple-iced cupcakes throughout the month and giving a percentage of sales to help fund the hospice’s care.
The hospice, which provides free care for people living with life-limiting illnesses in West Herts and South Bucks, encourages locals to put on purple events in October, such as a purple-themed dress-down day, raffle, coffee morning or bake-off.
Simmons’ retail director Gill Ewing said: “We are delighted to support a local charity which directly helps patients from the areas where we have shops. I know from personal experience what amazing work the Hospice of St Francis does.”
Find out more at www.stfrancis.org.uk/gopurple