Britain’s Strongest Man, Eddie Hall, has teamed up with Wrights Food Group to launch a beefed-up Strongman Pie in time for British Pie Week.
The 11-inch round Strongman Pie is filled with steak, marinated in rich seasoned gravy and encased in Wrights’ classic pastry.
Hall, currently in training for The World’s Strongest Man, said: “I’m ecstatic to be working alongside Wrights to launch the Strongman Pie, which is perfect for people who need to build their protein intake, like me, or for sharing among family and friends.
“This pie is the champion of champions, and a real beast – just like me. It’s extra meaty, and sure to be a real hit with the public.”
Deadlifted a van
Wrights launched its partnership with the Staffordshire-born strongman last year, when Eddie deadlifted a 2.5 tonne Wrights Pies van in front of a crowd of hundreds.
Peter Wright, chairman and chief executive of Wrights, said: “When it came to designing the pie, we had to think big if we were to compete with Eddie’s enormous appetite.
“The Strongman Pie is one of the largest we’ve ever produced, and we’ve packed it full of top-quality steak, which we hope will help provide Eddie with that all-important hit of protein as he continues his mission to become the World’s Strongest Man in 2016.”
Eddie, known as ‘The Beast’, broke the world record for heaviest deadlift at Europe’s strongest man in July, when he lifted 463kg. In January he became the UK’s Strongest Man for a fifth consecutive year, and also took home the title for Britain’s Strongest Man.
The Strongman Pie will go on sale across all Wrights’ stores in Staffordshire during British Pie Week, (7-11 March).
In January of this year, Wrights installed a £1.2m pie production line, which it hopes will double its pie production capacity.