Sponge Cakes will be launching a new range of individually baked bite-sized cakes in 2012 for the food-to-go market.
The Baby Sponge range offers 10 classic flavours, including chocolate, Victoria, lemon, coffee, Bakewell, apple crumble, chocolate orange and sticky toffee pudding. A special product will also be alternated every three months.
The range, with an RRP of £1.50-£1.60 for each 85g cake, will be available from Selfridges and London POD Food outlets, as well as UK independent food retailers.
Richard Fowler, ambassador for Sponge Cakes, said: "We see our new Baby Sponge range as perfect for both the snack and gift market and its cube-shaped packaging makes its very tough and durable. The product is easy to handle, more innovative and visually appealing than other cake products on the market.
"We use British butter, sugar, flour and free-range eggs in all our baking, supporting British farming and keeping our food miles low."
Sponge Cakes, which started trading 16 months ago, won gold stars at the Great Taste Awards for its Victoria sponge and apple crumble sponge products.