BakeMark UK has launched a new website in order to help bakers with point-of-sale materials and to remove some of the expense of design and print costs.
It commissioned research in the artisan bakery sector, which revealed that bakers were keen for support with professional POS materials.
The new website www.mypersonalbakery.com, which launches this month, allows bakers to create bespoke POS without the high costs incurred from photo shoots, design agencies and printing.
Bakers can incorporate their own messages and branding, and the POS is available from A1 to A5 size, whether it be for counter-top displays or wall hanging designs.
Trials have been carried out to test the usability of the new site, which BakeMark said was “extremely positive, with 100% of respondents indicating they would use the site again”.
Bakers simply choose a template for their desired POS from over 130 different images of popular bakery items, insert their text and upload their logo. The bespoke POS is then professionally printed and posted directly to the baker.
Ian Thompson, owner of Thompson’s Bakery in Westerhope Village near Newcastle Upon Tyne, who took part in the trial, said: “I am absolutely thrilled with the new website; in the past I have really struggled to create quality, eye-catching POS, as there aren’t many colour images available. I tended to use Clip-Art, which doesn’t look very classy or appealing and is not ideal for an artisan baker as you are always trying to convey the image of quality.”