BakeMark UK (Wirral, Merseyside) is launching two Nestlé doughnuts – the Rolo and Toffee Crisp.
With the ring doughnut market currently growing at 26% year on year, BakeMark UK has identified value-added doughnuts as a core category for future NPD and investment.
The thaw/serve doughnuts weigh 65g and come in boxes of 48. They are supplied with two branded tent cards.
David Astles, BakeMark’s trade marketing manager, says: “Value-added doughnuts are a core product category on which we intend to focus. Licensing forms a key part of this strategy and the new additions combine two key market drivers – established consumer brands for instant appeal and high-quality.”