A winning formula of indulgent ingredients and innovative recipes has helped ring doughnuts drive growth in the market, says BakeMark UK. Made famous in the US, these fun and appetising treats have caught the imagination of consumers here, experiencing a 49 per cent rise in sales.

As the parallel trend for licensed goods continues to gain momentum, BakeMark UK has made it easy for bakers to get on board. Following the Smarties doughnut’s success, its range of Nestlé-branded ring doughnuts now includes two more sweetshop favourites, Rolo and Toffee Crisp.