Bakery supplier and marketing company Bakesense has bought Oakdale Bakeries’ sites in Doncaster and Wigan from administration. The deal completed on 9 March, saving 247 jobs.

Glenn Bancroft, co-owner, said Bakesense had received requests from supermarket customers to develop an own-label pies and tart business, and the acquisition would allow it to do this.

The sites would operate as a sister company to Bakesense’s existing wet batter plant in Wales under the umbrella of its sales and marketing business, with centralised buying and logistics functions, he said.

He added that the priority is to get Oakdale "back on track", going "back to basics" on quality and availability. He commented: "Own-label supply is demanding and challenging but so is any sort of business. We are enthusiastic."

Oakdale Bakeries called in administrators on January 26.