Brace’s Bakery has begun its move into Warburtons’ Newport factory in Rogerstone, following the announcement in December that it was to take over the site.

Warburtons announced in September that it was set to close its only Welsh facility, with the possible loss of 114 jobs. Following the end of a 90-day consultation period, Brace’s announced it would be moving into the South Wales site, and would aim to safeguard as many jobs as possible.

The Welsh bakery firm has been interested in opening a site in Newport for a number of years, and sees the acquisition as providing a platform for future growth.

The Rogerstone site will be Brace’s third; it also operates plants in Pen-y-Fan and Croespenmaen in Crumlin.

“Brace’s is run by the fourth generation of the family and, hopefully, this latest acquisition will provide a platform for a fifth generation of Braces to continue their commitment to and support of the local community,” commented Brace’s sales and marketing director Scott Richardson.

“We are looking forward to meeting and welcoming the former staff of Warburtons to Brace’s. This latest move is key to our future expansion and promises exciting times ahead.”

The firm achieved its highest growth in sales during 2010, with a 7.7% increase.

>>Brace’s to take over Warburtons’ Newport bakery