Skoda rises to the challenge by creating one very tasty motor, a full-sized replica of its Fabia, made out of cake and confectionery.
The New Fabia is ’full of lovely stuff’, according to Skoda and, to illustrate the point, they’ve swapped rivets for raisins, metal for marzipan and spark plugs for liquorice.
Brook Foods’ MD Roger Staniforth, which supplied the bakery equipment seen in the advert, including mixers, ovens, moulders and depositors, told British Baker that the rear lights on the replica were made out of jelly and the headlamps made from Glacier Mints.
To serve as a memento, some of the goodies have been preserved in vacuum packaging, such as the marzipan wing-mirrors, chocolate speedometer and wafer engine fan.
Graham Scott of M&B London, which supplied the icing on the cake - 180kg of orange sugarpaste, 90kg of brown, 40kg of black and 50kg of white - says: "This is a fantastic advert and we are very privileged to have been part of it. It’s so rewarding to see your product used on the TV in such a way." n