South Cheshire bakery, Chat-wins, has made the switch to Fairtrade in all its 20 coffee shops and four lounges.
The family bakery, which hadn’t previously used Fairtrade products, now serves Fairtrade teas, filter coffee and fresh ground coffee, as part of its pledge to offer "quality with justice".
One of the towns that Chatwins is based in, Alsager, has become a Fairtrade town, and approached the bakery around 12 months ago with the idea about changing to Fairtrade. Chairman Edward Chatwin explained: "We spent time looking into it, and the issues with working conditions in the developing world." He added that this fell in line with the company’s ethical stance.
The Fairtrade products, supplied by MCS Coffee, have been in-store for about a month, while existing stock was cleared.