The Competition and Markets Authority (CMA) has today posted its formal decision to clear Pork Farms Group’s acquisition of the chilled savoury pastry business of Kerry Foods.
The acquisition provides Pork Farms Group with two additional sites: one in Spalding, Lincolnshire and the other in Poole, Dorset. This will give the group greater spread across the chilled savoury pastry category.
The deal also allows Pork Farms Group to further invest in facilities, insight and innovation to develop its product set into chilled convenience categories.
Walls Pastries (under licence) and Millers will now join the Pork Farms Group stable of brands, which include Pork Farms, Bowyers, No G and Farmhouse.
Chris Peters, group managing director at Pork Farms Group, said: “The CMA’s decision marks the start of an incredibly exciting new time for our business and our employees. The acquisition gives our business greater capabilities and opportunities for the future, allowing us to expand our product range through innovation and consumer insight delivered by a strong and talented team.
“Following the CMA’s formal clearance, our priority is to move ahead to integrate the Spalding and Poole businesses into the Pork Farms Group. We will now take stock of our entire business, taking into account our employees’, customers’, owners’ and suppliers’ needs, to help us define the future direction of the new group and fulfil opportunities in what is an exciting and pivotal time in the UK chilled food market.”