Danish take the crown
The in-store bakeries (ISB) seem to have Viennoiserie and Danish wrapped up this year. The Danish pastry category is worth £45m and is growing by 10.4% (IRI 52 w/e 5 September 2009), year-on-year, making it the second fastest-growing sweet bakery sector in ISB behind a resurgent muffins category, and outstripping ...
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here