Bimbo to launch in UK for first time

Part of Grupo Bimbo, the world’s largest bakery company, Bimbo Little Adventures has launched into the UK market for the first time, with a range of baked family snacks. 

The five-strong Bimbo Little Adventures range is available now in Asda stores nationwide. Each product is inspired by flavours from either Spain, France or Japan. The RRP is £1.60 across the range, excluding the Mini Bites, which have an RRP of £1.

The range is made up of:

Hazelnut & Cocoa Pancakes: “Based on a popular Japanese dessert, these light and fluffy pancakes have a chocolate and hazelnut filling. Perfect as a sweet treat or snack.”

Chocolate Flavour Mini Bites: “Inspired by a Spanish snack, these mini baked bites have a light texture and gooey chocolate and hazelnut crème centre. Perfect as a snack at home or on the go.”

Milk Chocolate Choc Chip Buns: “Baked buns enriched with creamy milk chocolate. Perfect for breakfast or as a snack, these buns can be dunked in hot chocolate for a true taste of France.”

Dark Chocolate Choc Chip Buns: “Our buns are enriched with dark chocolate chips for added indulgence. Perfect for breakfast or as a snack, these tasty little buns can be dunked in hot chocolate for a true taste of France.”

Pain Au Lait: “Sweet and simple French rolls that are deliciously light and can be spread, topped or filled with a variety of sweet and savoury fillings or toppings.”

Tim Barkey, marketing director of Grupo Bimbo UK, said “Looking at the existing ambient bakery snacks on-shelf, it could seem to be lacking innovation, inspiration and variety. Therefore, with the launch of Bimbo Little Adventures we’re confident shoppers will acquire new family favourite snacks for children and adults alike.” 

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