Ginsters has launched two new low-fat slices and expanded its vegetarian pasty range in response to growing demand for healthier food-to-go options.
The two reduced-calorie options are a Katsu Chicken Slice, which contains coconut milk with a Japanese Katsu curry sauce, and a Piri Slice that combines chipotle chilli and tomato for a spicy flavour.
The 150g slices will be available from 9 April in selected supermarkets at an RRP of £1.70 each. Both contain less than 375 calories and tap the trend towards healthy eating. By comparison, Ginsters’ traditional Chicken and Mushroom Slice comes in at around 420 calories per 150g.
“We appreciate that our customers want healthy options that still deliver maximum taste and flavour and we’re determined to respond to this demand,” commented Ginsters managing director Kieran Hemsworth.
“We want to introduce food-to-go options that are totally delicious, can be enjoyed on-the-move or at home, and contain only quality British produce with the added reassurance of our Cornish heritage.”
Also set to roll out next week is the Ginsters Moroccan Vegetable Pasty, which combines butternut squash, chickpeas, roasted red piquillo peppers and red harissa paste with spices, apricots and dates.
It will be joined by the Cheddar Cheese & Caramelised Onion Pasty, a blend of Cornish extra mature Cheddar, caramelised onions, spring onions and wholegrain mustard.
“More than a third of evening meals now contain no meat at all and we’re on a mission to respond to this consumer demand,” commented Hemsworth.
According to Ginsters, over a third of food-to-go shoppers want to see an expanded range of vegetarian products.
Both vegetarian pasties will be available from selected retailers on 9 April, with an RRP of £1.70.