Less a jinking twist on the heart-shaped Valentine’s fare, more a punt off the park, these ventricle cupcakes will be dished out at The London Dungeon’s Blood & Guts exhibition on 14 February. Yes, you guessed it, the Eat Your Heart Out crew are at it again.

What’s more, they’ll be hosting an ’Extreme cake installation’ at the Torture Garden Valentine’s Ball the world’s largest fetish club. Could this mark the emergence of a whole new fetish: masocakeism?