The new owners of Goswell Bakeries’ bagel business have moved production from Canning Town to north London and are considering various options for growing the business, including developing new products and launching a branded range.
AA Bakeries International, set up by Goswell’s former general manager Alan Weston with business partner Laquet Mahmood, purchased the bagel firm last month, at the same time that Goswell’s sold its speciality bread brands to Finsbury subsidiary Nicholas & Harris in a £2.2m deal.
Bagel production continued at Goswell’s East End bakery after the deal was signed, but the new company’s equipment and eight staff have just moved to premises at the London Bread & Cake Company in Edmonton.
Alan Weston told British Baker that the business will continue to focus on making unpackaged bagels for London’s wholesale market, and would look at ways of growing sales. "Bagel sales have been stable during the recession," said Weston. "We will look at new bagel products and launching a brand is a possibility in the future."
The move will enable AA Bakeries, which makes 15-20,000 bagels a day, to double capacity.