Encouraging consumers to eat five portions of fruit and veg a day is a big part of the food industry, writes Wayne Caddy. For consumers, the five-a-day concept makes sense and is easy to understand. Given this, can the baker target incremental sales with products specifically designed for achieving one of your five-a-day?
Super fruity orange and raisin muffin
This muffin recipe is typical of a healthier product without any compromises on indulgence.
Heat-treated cake flour 1,000g
Baking powder 60g
Rapeseed oil 480g
Orange pulp with zest 760g
1. Sieve all dry ingredients and weigh into a mixing bowl. Using a beater attachment, mix the dry ingredients until they are evenly combined.
2. Add all the liquids to the bowl and mix for 2 minutes on first speed. Scrape down.
Top tip: ensure the honey is weighed out last. The oil will stop the honey sticking to the sides of the container.
3. Now mix on second speed for 3 minutes. Scrape down and mix in the raisins on first speed for around 30 seconds or until evenly dispersed.
4. Deposit into large muffin case (120g). Alternatively, use a lined loaf cake tin.
5. Add 5g of the orange pulp and zest.
6. Bake at 200?C for 25 minutes or until golden brown.
7. Brush with a little runny honey.
Top tip: I discovered a great tinned orange and zest pulp supplied by Treelinks Ingredients - basically an unsweetened pulp packed with chunky zest. If you use freshly squeezed orange and grated zest, then I would recommend reducing the honey level accordingly to balance out the increased sweetness.
I have based some of my research on the following sites. I found the NHS five-a-day site particularly useful:
Also, check out the FSA guidance to compliance version 1 April, 2008, based on European regulation No. 1924/2006 on nutrition and health claims made on foods.