The owner of Satterthwaites, which ceased trading last week, has urged prospective buyers to save the century-old bakery firm.

The Liverpool-based family business, which opened on King Street in Southport in 1910, closed the doors of its seven retail bakeries in the Crosby and Bootle areas for the last time last on 13 October, resulting in redundancy for 70 members of staff.

Roger Wilson, owner of Satterthwaites, told British Baker: "What Satterthwaites needs is a baker who is a businessman. The core of the company is that we have always gone for quality, but we have been criticised for not setting aside money for promotional offers and marketing ourselves aggressively against our competition."

Interested parties should contact Martin Buttriss of insolvency firm F A Simms and Partners on 01455 555444.

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