Carrie’s Cakes in Ennis, Co Clare, has seen turnover increase by 50%, after its complete shop makeover was featured on an Irish television show.
Pastry chef Caroline Gardiner opened her bakery in March last year, but was making little progress until Senator Feargal Quinn, an Irish retailing maestro, did a makeover for his current series on RTÉ One television, Retail Therapy.
Before the revamp, the two of them went to the Primrose Bakery in London for some expert advice.
Little Blue Studio, Limerick, redesigned all the signage and packaging, completely rebranding the bakery, while Laurie Lawler, an interior designer, gave the shop with its new coffee section a trendy retro look.
The shopfront also got a total restyling. The bakery, on Salthouse Lane, was also supplied with a range of new production equipment to boost productivity.
The menu was overhauled, with more emphasis on speciality breads, including spelt bread. “We baked six times more product that day than on a normal weekday and I never took so much money in on one day,” commented Gardiner on the Monday following the bakery’s appearance on TV.