"Our expectations have a tremendous influence on how we taste things they give food a positive halo. Don’t take ’good enough’ as being the benchmark, it has to be ’good’"

Dr Brian Wansink, author of Mindless Eating, on why people will eat the last piece of stale chocolate cake even when they’re not hungry and it appears unappetising because expectations override our tastebuds, and how they should avoid temptation

"Charlie Adams spotted in Greenhalgh’s in Wigan eating a Vanilla Slice celebrating something??"

Tweet spotted on #BBCFootball; seven hours later, the cake-loving Blackpool midfielder’s rumoured move to either Liverpool or Tottenham collapsed. Coincidence or not?

l Make sure you follow BB on Twitter @BritishBaker and @CupcakeWeek

"Someone googles ’job in London to take a strawberry’ to get to my blog. What does that even mean!?"

@Cupcake_Kelly tracks her website traffic and tweets about the baffling ways people arrive at her blog