National Craft Bakers’ Week (NCBW) has got off to a flying start, with cakes already sent to a number of national TV and radio stations, from bakers across the UK, in order to promote the week.

Kicking off on Monday, the week celebrates the importance of the local craft baker to its community.

Cakes have already been delivered to GMTV – which featured on the coffee table in front of the presenters for the entirety of the show – and ITV’s Loose Women.

Cakes are also being sent to Holly and Phil at ITV’s This Morning, Radio 2 DJ Chris Evans, Christine Bleakley at BBC’s The One Show and Radio 1 DJ Chris Moyles.

Local media across the country have also been informed of what craft bakers in their local regions will be doing as part of NCBW.

Many bakers will be visiting local schools to carry out bakery demonstrations – for example, Bread Basket in Clacton-on-Sea will be visiting Holland Park School to teach 7-8-year-olds about bread making.

Gunns Bakery, Bedfordshire, will be carrying out cake and dough demonstrations during the week, and Bushells Bakery in Lowestoft will be offering deals on its speciality bread range, promoting new dietary products and handing out tasters and ideas cards to its customers.

John Gall, owner of Brownings the Bakers in Kilmarnock, Scotland, said Brownings would be supporting the week by offering children special offers on healthy options “to try to educate them on the benefits of healthy eating”.