Northern Irish flour miller Neill’s Flour has secured a deal with Tesco to supply its Jenny Bristow flour range to 36 stores across the province.
The Simply Add Milk range was created by Neill’s and celebrity chef Jenny Bristow to "make home baking simple". There are five packs in the range – Irish soda bread, Irish buttermilk scones, multigrain wheaten bread, Irish apple and cinnamon bread and Irish wheaten bread.
Consumers just add milk, mix and make before baking.
Neill’s Flour sales manager David Spence said: “This is a great endorsement of how good a local product can be and is a great boost to our business.”
Sandra Weir, buying manager of Tesco Northern Ireland, added: “Although Tesco is increasing its branches, to our customers we are their local store and as such we recognise the importance of stocking local produce.”
To launch the new JB range in-store, Tesco and Neill’s Flour will be organising demonstrations and appearances from Jenny Bristow at select stores across the province.
Neill’s Flour was established in 1867 when James Neill took over the running of what was then called McCammon’s Mill. The company mills all types of flour with several different varieties of product including Self Raising Flour, Golden Fleece Plain Four, Self Raising Soda Bread Flour, Fine, Medium and Coarse Wholemeal Flour.