Sales of pastry manufacturer Peter’s slices have increased by 60% following the launch of its Premier Slice Range in November, the firm revealed.
Peter’s said the range has “smashed sales targets”, with slices in Tesco stores across Wales up by 108%.
“This is the most successful product launch we have ever had and it proves that the time we spent perfecting the recipes and packaging to appeal to a wider audience has really paid off,” commented marketing director James Osgood.
The range features eight varietes including Spicy Chicken Fajita and Chilli Beef, and has been designed for eating on the go.
The firm said sales of Peter’s existing slice ranges have also grown - up 52% this year.