Savoury pastry company Pork Farms has decided to discontinue its relationship with Kerry Foods Direct To Store (KFDTS), in a move to build its business through the wholesale and independent network. In support of the brand, Pork Farms is also planning a £2m marketing push this year.
KFDTS delivers chilled food from its two national distribution centres in Manchester and Swindon, but the Nottingham-shire firm said its decision not to use the service "will allow retai-lers access to keener pricing and better margins" on its full range. This includes pork pies, sausage rolls, Scotch eggs and slices, which will now be available in Londis, Spar, Palmer & Harvey, Nisa and Andy Snax.
Nigel White, general manager at Pork Farms, said: "The independent and wholesale channels are incredibly important to Pork Farms so it’s key that retailers can access our products easily and at great prices. This move also allows us to increase awareness of the brand to consumers alongside some high-profile marketing support this summer."