Bakery company Finsbury Food Group says it is finalising new premium cakes ranges for Morrisons, the Co-operative Group and Asda, following premium relaunches with Somerfield, Sainsbury’s and Tesco last year.
The company, which announced a half-year sales growth of 5% in its Memory Lane Cakes business compared to the same 2005 period and an 18% year-on-year increase for its Nicholas & Harris subsidiary in a trading update this week, said it is working on new ranges for launch in March to April. Finsbury’s chief executive Dave Brooks told British Baker that its Memory Lane and Campbells businesses are making most of the products concerned.
Meanwhile, Finsbury’s California Cake Company bakery is awaiting official organic certification and is expected to launch its first organic cake slice in late January 2007. Brooks said: "Six months ago, we decided to go for organic certification so we could produce organic cakes at the site."
The first quarter of 2007 will also see a push on its Nestlé range as well as new celebration cakes being introduced.