Tyrrell’s Potato Chips has launched a seasonal variety - Garden Herbs. The launch blends four classic herbs - basil, thyme, rosemary and oregano - to give "delicately balanced yet flavoursome" crisps.
Tyrrells is also releasing regular seasonal favourite Summer Barbecue in time for the warmer weather.
Tyrrells grows its own potatoes and turns them into crisps at its farm in Herefordshire. The crisps are packed in a 150g bag.
Darling Spuds has launched Sour Cream with a hint of Mexican Chilli crisps. The crisps are the fifth flavour in the range which also includes Sea Salt; Sea Salt and Modena Balsamic Vinegar; West Country Cheddar, Leek and Pink Peppercorns and Fire Roasted Jalapeño.
== Cookies with a conscience ==
BakeMark UK is extending its Better For You Cookie range with the introduction of two new variants. Launching this month, Strawberry & Yoghurt and Chocolate & Orange cookies have 65% less saturated fat than a standard milk chocolate cookie, have added fibre and 22% fewer calories. They are available in a bake-off format for retailers and foodservice outlets.
The company has also added a range of American-style muffins to its bake-off range.
== Pringles adds pocket pitch ==
Procter & Gamble is rolling out two products this month - Pringles Pocket Pack and Pringles Rice Infusions Bite Size - to take advantage of the single-serve market. Rice Infusions Bite Size will be available in Cheese & Onion and Sweet BBQ Spare Rib flavours. The Pocket Pack will be launched in Original and Sour Cream & Onion flavours and promoted with a multimedia marketing campaign.
Paterson Arran has launched five new "dunking" bars under the Café Brontë has launched Ginger Snap, Fruit Shrewsbury, Oat & Raisin, Choc Chip & Orange and Double Choc Chip. Each 30g Dunking Bar comes individually wrapped in distinctive black packaging, with a clear window showcasing the product’s home-baked appeal.
The bars are baked to a unique recipe and are GM-free. They are made from nut-free recipes and are suitable for vegetarians. They are available in mixed cases of 30 bars of each variety. The Café Brontë range is now available across the UK.
=== Campaigns ===
== Our round-up of the latest ad campaigns, from Kit Kat to Cadbury ==
== Kit Kat gets girly ==
Kit Kat has hooked up with five-strong girl group Girls Aloud to promote its Senses chocolate bar. The link-up will see the band front a TV and print ad campaign for the wafer and praline chocolate bar. The campaign will include a full marketing programme including headline sponsorship of Girls Aloud’s Tangled Up tour in May and June.
== Sporty move for Highland Spring ==
Bottled water producer Highland Spring has teamed up with games giant Nintendo and tennis sensation Andy Murray to launch an on-pack promotion. From May 2008, consumers will have the chance to win Nintendo Wii games consoles, as well as join the tennis professional Andy Murray, for a Nintendo Wii tennis match in Roehampton.
== Cadbury’s really trucking ==
Cadbury has unveiled its latest ad campaign for Dairy Milk. Airport Trucks - the follow-up to the drumming gorilla - tells the story of the first-ever airport truck race in history. Queen’s anthem, Don’t Stop Me Now, accompanies the ad. Cadbury’s marketing director Phil Rumbol said: "The production is set to make unlikely stars out of the humble airport trucks."