Pukka Pies has joined forces with Marston’s Pedigree to launch a new steak and ale pie. The 227g pie, which contains 14% Marston’s Pedigree ale, is to be launched in chip shops this month.
Pukka Pies marketing controller Peter Mayes said: "We have had a great deal of fun creating this new line and have developed a product with a balanced flavour and great aroma. We think consumers will love it and that it will quickly become one a top-selling lines."
The new steak and ale pie will initially be available in a frozen baked format, and will be available from Pukka Pies distributors and wholesalers from October. New point-of-sale material and posters have also been developed to support the launch.