Scottish wholesale and retail bakery Kindness Bakers says sales are up since it rebranded its two shops under the Spar fascia. The family bakery’s shops in New Deer and Maud Aberdeenshire, previously traded under the Mace fascia for 15 years, but have just officially launches as Spar. Sales have increased since the change due to an enhanced range, bakery manager Mark Kindness told British Baker.

The shops sell a mix of products, baked in its wholesale bakery, as well as Spar lines supplied by Cuisine de France. Sales of general grocery lines, which include sandwiches and ready meals as well as the bakery range, have risen, he explained.

"Spar is quite flexible to deal with, and I like the family atmosphere," said Mr Kindness. "It has a strong own-label and that has been a good thing for us."

Kindess Bakers already supplies Spar on the wholesale side of it’s business, as well as other customers including retailer Somerfield. The company employs 55 people in its wholesale bakery adjoining its New Deer shop. It reaches customers spread between Elgin and Dundee, Mr Kindness said.

Kindness Bakers joined Spar in October 2005 and both its stores have undergone re-branding since then. An interior refit is now in the pipeline, Mr Kindness added.