Over a third of exhibitors are attending the show this year for the first time, making the event a good opportunity to find new suppliers and source new products. Over 550 producers from around the world will offer creative and premium products that could provide that all-important point of difference.

Among the bakery firms will be Artisan Biscuits (stand 552), which will show its Elegant & English all-butter biscuits in chocolate and raspberry, vanilla and cream, honey and almond and ginger and lemon flavours, as well as an all-British biscuit line in stilton, cheddar and smoked cheese flavours.

Ashbourne Foods (stand 336) will offer its Sugar and Spice range of muffins, biscuits and slices on display. The line includes chocolate, cherry and caramel brownies, shortbreads, and raspberry and toffee muffins, developed by a fourth-generation craft baker.

Kent and Fraser (stand 508) will launch gluten-free hand-baked cakes, biscuits and cookies, including stilton and walnut biscuits and vanilla and walnut shortbread.

Artisan bakery Nisi’s (stand 141) will show handmade biscotti, amaretti, limonetti and chocolett, using local ingredients.

The Cracking Good Food Company (stand 1173) is launching Cracotti savoury crackers double-baked, then delicately cut to create distinctive savoury slices.

PT Bakery (stand 316) will show gourmet biscuits, including white chocolate and macadamia, milk chocolate chunk and oat, and oat, apple chunks and cinnamon.

An additive-free range of pies from Simple Simon’s Pies (stand 520), offers 36 different fillings, including chicken with Durham Blue cow’s cheese.

l The event takes place on 57 September at Olympia, London. Register free at: www.specialityandfinefoodfairs.co.uk