Travel retail giant SSP says it intends to roll out its new tea-led ’Best of British’ format Bread Box to London in the next few months.
The value-for-money fascia, which launched at Manchester Piccadilly railway station last month, has had very positive feedback so far, SSP UK brands director Steve MacDavid told British Baker. He commented: "It is a simple classic brand, with tea served in a teapot, an antidote to all the mochachinos out there."
The menu includes traditional British fare, such as cups of Bovril, jam doughnuts, pork pies and white square bread rolls, which have been developed to order by craft baker Greenhalgh’s. Prices are in "round pounds" with all drinks in the same-sized cup and all priced at £1.
MacDavid explained that the format had been in development since the start of the year and three further outlets would open in the next few months, at locations including London.
SSP’s portfolio of brands also includes Caffè Ritazza, Upper Crust, Millie’s Cookies and Pumpkin, and it operates in more than 30 countries worldwide.