Tesco has been ordered to pay more than £31,000 after a customer discovered a chunk of insulation foam inside a 400g white in-store bakery baguette. Sam Avery bought the sandwich at a Tesco Metro store in Norwich in 2004. Tesco pleaded guilty at Norwich Magistrates’ Court on Monday to selling food which was not of the substance or quality demanded by the purchaser.
It was fined £15,000 and ordered to pay £15,944 costs. Mr Avery was awarded £250 in compensation.
The court heard the foam was clearly visible under the surface of the bread and had probably been baked into the bread during production.
The court heard Tesco repeatedly declined to be interviewed about the matter and a summons was served in August 2005.
Mark Harris, representing Tesco, said: “The sale by this company of products not of
the quality demanded is something it tries diligently to avoid and it is profusely sorry when it does occur.
A spokeswoman for Tesco told British Baker that the baguette was supplied to Tesco part-baked.