Tesco has been named Sandwich Multiple Retailer of the Year at the British Sandwich Industry Awards for the second time running.
The award recognises the retailer’s “innovative and quality” products and comes after it redesigned its sandwiches and wraps lines. Changes include the introduction of a new rancge of sandwiches using Viennoiseries-style breads like brioche and baguettes, as well ciabattas and flatbreads.
The Tesco finest Salt Beef and Swiss Gruyere Flatbread, which retails at £3, was awarded as highly commended in the premium category of new sandwich product of the year.
Jason Tarry, chief product officer at Tesco said: “We are delighted to have been named the Sandwich Retailer of the Year, for the second year running. This award is testament to all the hard work we have done in the last year to offer our customers a fantastic selection of sandwiches, from the humble cheese and pickle sandwich, to our award-winning finest Salt Beef and Swiss Gruyere Flatbread.”