We appear to have stumbled across a whole subculture dedicating their time to toasters. At www.toaster.org you’ll find toaster art, toaster merchandise and toaster-themed e-cards. The Toaster Museum Foundation proclaims: “We are a non-profit organisation dedicated to toasters – yes, that’s correct, the kitchen appliance. Since our origin in the Pacific Northwest in the 1990s, our organisation has dedicated itself to educating, entertaining, and enlightening people about the history and cultural importance of the bread toaster.” It puts paid to the notion that we’re all ‘time poor’ these days.