This is not just bakery...
No one has done more to capitalise on that ghastly sounding word ’premiumisation’ over the last few years than Marks & Spencer. In fact, the retailer has gone to such lengths to drive this home to consumers that you could coin another P-word - pornographisation - to describe it, such ...
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here