Thomas the Baker has opened its latest branch in Wakefield, in the shadow of the city’s cathedral, as it hopes to capitalise on the tourist trade.

Opening on Friday (7 October), it will be the bakery’s 33rd shop, and the third to open in its revamped format, which features its dark navy signage, light open-plan design, and a self-service area where customers can select their own bread, rolls and pastries, explained the firm.

The bakery, which turns 30 this year, will have a life-sized gingerbread man handing out free balloons and freshly-baked gingerbread men to local children, to celebrate the opening.

It will also be offering consumers a free sausage roll, when they spend over £1 in the shop, until Saturday, 29 October 2011.

Thomas the Baker’s general manager Simon Thomas said: “We’ve been looking for a suitable premises in Wakefield for some time and are delighted with our new location opposite the cathedral,” he said. “Wakefield is a busy, buzzing place with quality shops and a thriving marketplace and is a very attractive place for business.
Managing director John Thomas said a major factor in the company’s success was the continued loyalty of its staff, with seven of them having worked at the company since it first opened.